Four weeks, day by day.

Auction strategy approved with Jim and the sellers

Reserve framework and price guide architecture set

Competitive audit: Turtle Ridge, Shady Canyon, Orchard Hills, Newport Coast

Styling and presentation walkthrough · detail punch list

Success Blueprint delivered · copy platform written

Existing campaign paused · HOA and disclosure pack assembled

Broker network pre-brief · agent outreach calls begin

Film edit · floor plan & interactive tour · print to press

Digital & social wave one · bilingual assets live · signage installed

Week one feedback report to Jim and the sellers

International & out of state campaign wave · relocation channels

Private appointments nightly · REAL network activation

Price guide reviewed · retargeting wave two

Editorial brochure drop · buyer database follow up

Buyer feedback report · shortlist of likely bidders confirmed

Proof of funds & finance verification · final private tours

Bidder briefings · registrations & deposits collected

Bidder confirmation calls · reserve confirmed with sellers

Auction setup, rehearsal & on-site production build

Contract executed · escrow opens